Description:
The Certificate in Marketing program is designed to give professionals advanced knowledge of contemporary marketing theory and practice. Developed in collaboration with the American Marketing Association - D.C. and taught by experienced practitioners, the certificate addresses real-life issues in today’s rapidly changing and highly competitive business environment. The three core courses emphasize planning, research, and integration of marketing efforts while the electives offer insight into a range of specialized topics which have particular relevance and application to the Washington, D.C. Metro region.

To earn the Certificate in Marketing, students must complete the three core courses and any three electives.  Recommended tracks are offered for those seeking to specialize in a specific area.  However, students do not have to follow the recommended tracks.   For those with no marketing background, the course Principles of Marketing is strongly recommended (but not required) before beginning the Certificate in Marketing program.

Designed For:
The Certificate in Marketing is ideal for those in entry or mid-level marketing positions who are seeking deeper understanding of the subject. Individual courses, and especially the electives, will benefit those in more senior positions seeking to reinforce their expertise in specific areas. In addition, the Certificate in Marketing can assist professionals in becoming a Certified Professional Marketer (TM), an American Marketing Association program.

Required Courses:

Intelligent Marketing Research Building an Effective Marketing Plan(Creating a Marketing Plan) Integrated Marketing Communications

Elective Courses (Choose any 3):

Recommended Track 1 (Corporate) Brand Management International Marketing Management Building a Cost Effective Media Campaign Recommended Track 2 (Entrepreneurs) Marketing for Business Start ups/ Entrepreneurs Interactive Marketing Guerilla Marketing Strategies Recommended Track 3 (Non-profit) Building a Cost Effective Media Campaign Guerilla Marketing Strategies Cause Related Marketing Other Electives Issue Advocacy Advertising Advertising Copywriting Using Social Marketing for Health Promotion and Health Education Campaigns

Certificate Requirements:
Successful completion of the three core courses and any three electives is necessary to achieve the Certificate in Marketing.

Registration:
Register for each course individually.  To register for a course, please click on the course link above.