Building an Effective Marketing Plan - Georgetown University Continuing & Professional Development

Building an Effective Marketing Plan

Related Program Areas:	Marketing
Related Certificates:	Certificate in Marketing

Course Description:

Understanding the fundamental principles of strategic and tactical planning is a key first step for building an effective marketing action plan. This course will teach you the core competencies needed for analyzing marketplace dynamics, preparing a distinctive and relevant strategy, assembling a creative marketing program, and analyzing plan effectiveness. Students will thus complete an entire marketing plan cycle from start to finish.

Prerequisite:

Principles of Marketing or permission of the instructor.

Registration for this course has expired. For more information on this course and when it will be offered again, please click here to contact the program manager.

Location:
Clarendon Campus
Room 238

Tuition:
$850

Class Meets:
Mondays 6:00 pm - 9:15 pm

November 12- December 10

Continuing Education Units:
1.6 CEUs

Faculty:
Dick Newman

Syllabus:
Click Here

Registration for this course has expired. For more information on this course and when it will be offered again, please click here to contact the program manager.

Location:
Clarendon Campus
Room 240

Tuition:
$850

Class Meets:
Tuesdays 6:00pm - 9:15pm