Webcasting, blogging and podcasting have become everyday tools of trade for today's public relations specialists. The internet has broken down time and distance barriers for companies, and it is now an integral part of all marketing and public relations activities.

Participants of this course will learn how to create themes, content, designs, and measurement tools for interactive public relations campaigns. Current real-world examples will be analyzed in class, and their effectiveness in communicating with all stakeholders (i.e. customers, employees, lawmakers, partners) will be evaluated.