International Marketing Management

Related Program Areas: Marketing
Related Certificates: Certificate in Marketing, Certificate in International Business Management

Course Description:

Utilizing fundamental marketing techniques, you will learn to develop strategies appropriate to a dynamic and challenging global market arena. You will concentrate on the techniques of entering foreign markets, conducting market research studies, and the development of product, pricing, promotion, and distribution policies and strategies for global markets.

Registration for this course has expired. For more information on this course and when it will be offered again, please click here to contact the program manager.

Location:
Car Barn
Rooms 201, 204

Tuition:
$995

Class Meets:
Fridays, 6:00 pm - 9:00 pm
Saturdays, 9:00 am - 4:00 pm
September 28, 29
October 12, 13

Continuing Education Units:
1.6 CEUs

Faculty:
Ilkka Ronkainen

Syllabus:
Click Here

Registration for this course has expired. For more information on this course and when it will be offered again, please click here to contact the program manager.

Location:
Healy Hall, Main Campus
Room 105

Tuition:
$995

Class Meets:
Fridays, 6:00 pm - 9:00 pm
Saturdays, 9:00 am - 4:00 pm
April 11, 12, 18, 19

Continuing Education Units:
1.6 CEUs

Faculty:
Ilkka Ronkainen

Syllabus:
Click Here

Georgetown University
School of Continuing Studies
Box 571006
Washington, DC 20057
(202) 687-8700
Georgetown University
Center for Continuing and Professional Education
3101 Wilson Boulevard, Suite 200
Arlington, VA 22201
(202) 687-7000