SUSAN CROFT

Susan is a co-founder and Executive Director of Skill-Pill Mobile Learning, a start-up company based in London and offering mobile learning and information solutions to business. She is responsible for product development and marketing for the company.

Susan is also an international public speaker, corporate trainer and PR practitioner. She is a partner of ASC Training & Consulting where she is responsible for sales, marketing and management training, as well as public relations consulting for a number of international organizations.

She is a trained journalist and worked on a London newspaper in the early part of her career. She also specializes in media and public speaking training for executives, educators and other professionals.

Previously, she was a senior consultant with the international PR firm, Hill & Knowlton, where she worked for 14 years. Prior to this she ran her own Los Angeles-based PR firm that was acquired in 1986 by a leading international agency.

Susan has developed PR campaigns for a wide variety of clients in education, non-profit, technology, business- to- business, and economic development. Organizations she has represented include EDS, 3Com, the Government of Singapore, London Business School, Cambridge University, The UK’s Teacher Training Agency, The Welsh Development Board, The Mentor Foundation, The British Olympic Association and the Federation for International Volley Ball.

As an international trainer, Susan teaches at a number of leading Universities in the USA, including San Jose State and USF (Tampa). She has also run courses for Georgetown, UC Berkeley, UCLA and Stanford and has developed one of the first on-line programs on new trends in communications for San Jose State. In addition she has been a trainer for the PR Academy, an initiative of the Government of Singapore’s Ministry for Information, Technology and the Arts.

Susan has also led public and in-house seminars for many of the UK’s leading training organizations including, Hawksmere plc, Frost & Sullivan and Communications Skills Europe and the Civil Service College. She is a certified trainer with Lloyd’s of London and has also run internal communications training for the UK’s Post Office. In addition she teaches media training at a number of UK universities, including UCL and the London School of Hygiene & Tropical Medicine, and delivers a variety of training programs for many leading PR agencies. Susan is a member of the Advisory Board of the London School of Public Relations and has helped shape the structure and focus of the school’s diploma programs.