Claudiu V. Dimofte, PhD

Professor Dimofte has an MBA in International Business from the University of South Carolina and a PhD in Marketing from the University of Washington in Seattle. He has had experience in sales management and marketing research with Fortune 100 companies. Prof. Dimofte teaches Principles of Marketing and Consumer Behavior courses at McDonough and his research interests include consumer psychology, target marketing, and the measurement of marketing variables. He has published several book chapters on consumer behavior and his academic research articles have appeared in! top marketing journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Advertising.