Ronald Goodstein, P.hD.

Associate Professor of Marketing, McDonough School of Business, Georgetown University

Dr. Ronald Goodstein,Ph.D., Associate Professor of Marketing, teaches in the McDonough School of Business at Georgetown. He earned his B.S., with honors, in marketing and organizational management from the University of Virginia in 1982 and his Ph.D. in Marketing from Duke University in 1990. Dr. Goodstein is on the executive education staff of both the McDonough School of Business and the Georgetown Center for Professional Development. Additionally, he is an invited professor to several other prestigious executive programs at Wharton, Cornell, UCLA, and the Fuqua School at Duke University. His executive teaching and consulting are in the areas of strategic marketing management, strategic positioning, building, managing and measuring brand equity, integrated marketing communications, ethnicity in marketing, and consumer behavior.