Pat Lovenhart

Pat Lovenhart is a marketing professional and focus group moderator. She established Lovenhart Research & Consulting to utilize her knowledge and skills in managing both qualitative and quantitative research and in proposal creation and evaluation for a variety of clients. Pat is Immediate Past President of the American Marketing Association’s DC Chapter which serves over 900 members and is the third largest AMA chapter.

Pat has chaired teams and reviewed grant proposals for various programs in the Department of Health & Human Services’ Office of Community Services. She has been an adjunct professor at Johns Hopkins University and American University. Recent clients include Walter Reed Army Hospital, Community HealthCorps, an AmeriCorps program, a major professional hair salon products manufacturer and an export-import association.

Prior to consulting, Pat held the position of Senior Analyst at Peter D. Hart Research Associates, where she specialized in media, marketing, and public relations research and dealt with a range of public policy, advocacy, and crisis management issues for diverse clients—from major corporations such as AT&T, Fannie Mae and Cargill, to coalitions and associations, such as Weber-McGinn, Cattlemen’s, GSD&M Advertising, O’Hare Airport, U.S. Holocaust Memorial Museum and the Newseum.

Before joining Hart, Pat was a marketing research project director for more than twelve years at AT&T and Lucent Technologies, supporting marketing, product and market development, advertising and promotions, and strategy and planning in the U.S. and internationally. Pat helped foster a customer focus in areas such as segmentation, wireless, convergence, competitive pricing, sales channel strategy and branding and was instrumental in branding one of Lucent’s best selling wireless enterprise business systems—TransTalk (now Avaya’s system).

Pat holds an MBA in Marketing from Fairleigh Dickinson University. She is an AMA-DC board member and is an advisor to the Board of Directors for Association of Women in Communications (AWC) DC and received an AWC 2006 Star Award. She has served on Marketing Research Association task forces and was on the AMA 2007 Nonprofit Marketing Conference Planning Committee, and is a member of the Qualitative Research Consultants Association, Washington Women in Public Relations, the Writers Center and DC Web Women. Pat’s articles have appeared in AWC’s Matrix, AMA-DC’s Insight, on fiftyandfurthermore.com, and in her blog on amplifiernetwork.com focusing on marketing and media for new high tech ventures.