• Overview
• Focus Areas
  • Nonprofit Communications
  • Corporate Social Responsibility Communications
  • Cross-Sector Partnerships

“We learned to think critically and analytically about the challenges facing our nonprofits, we can see through our plans how communications can be a catalyst for positive social change” -GCG student Monica Hamrick

Focus Areas

Nonprofit Communications

With many competing pressures, nonprofit organizations are often tempted to treat communications as an afterthought rather than a strategic tool. In many cases communications is used tactically to attract donors, and rarely used proactively to build the brand or advance an agenda. Continue...

Corporate Social Responsibility

Communicators are increasingly asked to promote their organizations CSR efforts to multiple stakeholders in an environment of transparency and accountability. From customers to shareholders to employees and from NGOs to community leaders — communicators must consider different needs and in some cases competing agendas. They must step up and become integrators and facilitators to help their companies get credit for their actions and to avoid criticism for areas that still need improvement. This new role requires that communicators find the substance behind the messages that are communicated to all stakeholders. Continue...

Cross-Sector Partnerships

Communicators are increasingly asked to promote their organizations CSR efforts to multiple stakeholders in an environment of transparency and accountability. From customers to shareholders to employees and from NGOs to community leaders — communicators must consider different needs and in some cases competing agendas. They must step up and become integrators and facilitators to help their companies get credit for their actions and to avoid criticism for areas that still need improvement. This new role requires that communicators find the substance behind the messages that are communicated to all stakeholders. Continue...