How effectively does your organization—corporation, nonprofit, or interest group—use media opportunities to advance its position? How successful are you at writing and pitching stories that prominently feature your organization? In what ways do you maintain a direct line of communication with your constituencies and other interested parties? In a city where spin is commonplace, how can you, as a public relations or corporate communications professional, rise above the background noise to generate positive news or successfully mitigate the adverse impact of negative coverage? Georgetown offers both public relations and corporate communications tracks to help professionals round out their skill sets and knowledge and compete successfully in these complex disciplines.
With a concentration in PR / Corporate Communications, you will graduate with an in-depth understanding of theory and practice, plus invaluable industry experience, connections, and credibility. Whether pursuing a Masters Degree or an Advanced Professional Certificate, you will pursue a well-designed range of academic study and professional training. Your courses will be team-taught by renowned Georgetown faculty and accomplished business leaders. Through classroom study, industry networking, and an advanced “Capstone” practicum, you’ll explore the complex relationships between theoretical concepts, ethical responsibilities, and bottom-line realities in this dynamic and challenging field.